Why We Choose Profit Over Unicorn Status

In today's fast-paced tech world, it seems like every startup is chasing the unicorn dream – exponential growth at all costs, fueled by venture capital and a "grow or die" mentality. But at ByteHR, we've chosen a different path. We're proud to prioritize profitability, sustainability, and long-term value creation over the pursuit of hypergrowth.

The Zebra Approach: Sustainable Prosperity

While unicorns captivate the imagination with their mythical status and astronomical valuations, we prefer the zebra approach. Zebras are real, they have substance, and they thrive through cooperation rather than cut-throat competition. Here's why we've embraced this philosophy:

1. Optionality and Independence

Profitability gives us the freedom to chart our own course. We're not beholden to investor expectations or forced into unsustainable growth trajectories. This independence allows us to make decisions that benefit our customers, our team, and our long-term vision – not just short-term metrics.

2. Reduced Stress, Increased Fulfillment

The pressure to achieve exponential growth can be overwhelming. By focusing on sustainable profitability, we create a healthier work environment with work that’s fulfilling. Our team can enjoy the process of building something meaningful without the constant anxiety of chasing unrealistic targets.

3. Iterative Learning and Improvement

Profitability allows us to grow at a natural pace, learning and adapting as we go. We can take the time to truly understand our customers' needs, refine our products, and build a solid foundation for future expansion.

4. Creating Lasting Value

Our goal isn't to disrupt markets or destroy competition. Instead, we aim to add value to the HR and Payroll software space, giving our customers more high-quality options to choose from. We believe that business isn't a zero-sum game – there's room for multiple players to succeed and innovate.

A Different Kind of Success

While we admire the ambition of unicorn-aspiring startups, we've chosen a path that aligns more closely with our values and vision for the future. By prioritizing profitability, we're building a company that can make a lasting, positive impact in the HR & Payroll software space.

We're not here to win at all costs or to dominate the market. Instead, we're focused on creating work that's fulfilling, impactful, and sustainable. And we believe that by doing so, we'll not only achieve financial success but also contribute to a more equitable and innovative tech landscape.

Join us on this journey as we prove that it's possible to build a thriving, profitable HR tech company without sacrificing our values or burning out in pursuit of hypergrowth. Together, we can show that zebras – not unicorns – are the true heroes of a sustainable business ecosystem.

Vijay Ananth
About the author
VJ is a seasoned entrepreneur and HR Tech specialist with over 17 years of industry experience. He is the founder and CEO of ByteHR, a SAAS HR Tech business based in Thailand, which he has been running for the past eight years.